The use of the poster helped to promote the artist in the direction that we wanted him to go in. Going with the type of artist that he is, we used certain colours and fonts that we knew would suit the target audience. We had to think about how this poster would help to sell the artist "Joe" and what direction this poster would really help him go in. The poster was a collection of ideas from both the group members but also the artist himself and in the way that he wanted to be portrayed to his audience, but also how this poster could draw in a new audience as well, or grow on the one that already existed. The colours that we used supported the name of the album but also the energy that we wanted to create, and allow it to have its own originality in comparison to many breaking through British artist that all come under the new "British Invasion"
